Are you looking for a marketing strategy consultant to help grow your business in India?
Knowing and analysing your target market is very important for the success of your business. No matter how small your business is, marketing is the key to success.
We at Socinova develop marketing plans and strategies using deep analysis of the customer’s insights to maximise your business’s growth, sales and revenue.
We develop strategies based on the client’s needs as every business is different from one another so, each requires a different kind of approach. Our adaptive strategy is unique but the basic foundation is the same.
We understand that expanding a small business is not an easy task. It takes a lot of effort, planning, analysing and implementing. This whole process can be overwhelming and expensive but don’t worry we will take care of every step.
We not only focus on the effectiveness but also the affordability. Socinova provides affordable marketing strategy consulting services to small businesses all over India.
Let us dive into some of the effective marketing strategies for small businesses.
Effective Marketing Strategies for Small Businesses
Your business needs to have an online presence, be it a website or a social media page.
As more and more people are now connected to the internet, your business needs to grasp the opportunity of increasing your customer base.
1. Marketing on Google
The very first thing is to build a website. Having a website makes your business look professional and trustworthy.
Now, having just a website is not enough. You have to make your website rank on Google so that your content can reach to a number of people who can later turn into your clients.
Marketing on Google is one of the best marketing strategies for small business. But the question is how to achieve that? Let us guide you.
Make a website which is Google friendly
The most important thing to do is providing high-quality content on your websites. The content can be related to your product or service.
Content which contains useful information can attract many visitors, which can be very useful for your business.
Search Engine Optimization
Producing good quality content is not enough. To gain organic traffic from Google you have to perform both on-page SEO and off-page SEO.
Some SEO tips:
Every small business should have Google My Business profile. This is the best way to get listed on Google maps and also local search results.
Also, aim to have high ratings on Google. People nowadays usually search for reviews and ratings before buying the product or the service.
Invest in Google ads
Have you noticed the ads which Google displays at the top of the search results? If you would like to rank your content for targeted keywords, investing in Google ads might be good option.
2. Social Media Marketing
Social media allows you to connect with thousands of people around the globe. It is one of the most powerful marketing strategies for small businesses.
Not all social media networks are ideal for your business. So, it’s better to focus on platforms which have your target audiences.
Some effective social media marketing strategies include:
3. Local Media Marketing
It is essential for your business to attain exposure within your local area. Here are a few ways to promote your business locally:
4. Email Marketing
Email marketing can be very useful to interact with your audiences. Interactive communication will help to build trust, generate new opportunities and increase brand exposure.
Here are a few ways with which email marketing can help your business grow:
Now as you have got some idea on the marketing strategies for small business, let us understand what essential steps are needed to analyse, plan and develop a marketing strategy.
Strategic Marketing Process
No two businesses are the same. Hence, when it comes to marketing strategy consultancy, we take a look at multiple factors unique to your business. This includes situation analysis, market analysis, your budget, your goals, etc.
The first step is to evaluate all the factors that are affecting your business.
Know your strength as well as the weakness. Know the challenges that your business is facing and try to solve it. Most widely used analysis method is the SWOT analysis.
SWOT analysis is the best way to recognise the strengths and weaknesses of your business, or the strategies that you are developing for marketing, opportunities and threats.
Focusing on your weakness will help you tremendously to make better plans.
The first step involved in the strategic marketing planning process is to target the market which is best for the product or service that your business has.
Identify your target audience, look for what products or service are they looking for.
Targeting the market is not enough, you have to deeply analyse what your customers want and proceed further to meet those needs.
There are a variety of criteria which can help you determine these targets like geographical level, gender, age, income level and much more.
Set your goals
Having a clear goal is also an essential part of the strategic marketing planning process. Set your business goals and work on it. Goals will help you to track your business performance. Your goals can be:
Set marketing budget
Identifying the budget is important to know whether the process is affordable or not. Setting the budget will help you to stay focused on the goals.
Your budget will outline the cost of implementing your marketing strategies.
Marketing Strategy Development Process
Now, as you have done all the analysis and research it’s time to focus on the marketing strategy development process.
E.J.McCarthy first expressed the 4 Ps which is still the best marketing mix. The 4 Ps are product, price, promotion and place. Let us explain.
Now that you know your target market and its requirements, you can develop the perfect product which can fulfill the requirements.
The money that your market is willing to pay for your product is the price. There are many factors like the economic condition, production cost, and if there are similar products in the market then how much do they cost, etc.
Promotion is one of the most important tactics in the marketing strategy development process. You may have a perfect product but without creating any awareness about the product how will the customers know about it? If no one knows about your product then who will buy?
Promotion is the way to communicate with your audiences and a way to educate the customers about the product or services.
The last but not the least part of the marketing strategy development process is to set a perfect place for the distribution of the product or service.
You also have to think about how to get your product to your customer. It can be online or offline or both. Having an online store is very important as the internet is becoming a huge marketplace.
As you can see there are tons of things involved in marketing. Don’t worry, we will take care of every process and assure to grow your business through our innovative marketing strategies and smart implementation.
Contact us today to know more about marketing strategy services & consultancy! We are excited to work with you. Let us help you grow your business!