In this era of digitalization, event marketing holds so much importance that more brands are now investing in event marketing than ever before. Some studies have shown that more than 85% of people believe that events are much more effective than traditional advertisements. This is because people are more likely to buy a product after experiencing it for real.
With Socinova’s event marketing services in Pune, our team can help you make your brand successful. We are organized by passion, sparked by creativity and developed to create engagement like never before.
Anything from a trade show, sales conference, corporate events to a music festival, we can help market any the of event.
Before planning the whole event marketing process we try to know our clients better so that we can deliver effective result and a wonderful experience.
Event Marketing Process
1. Set proper event goals
The first and foremost thing to do is to establish a realistic goal for the event. Your goal may be to increase your sales or to expand your customer base.
Having goals will help you and your team to understand the importance of the event as well as to understand what is needed to achieve the goals. Setting goals is the best way to track progress.
2. Know your budget and ROI metrics
After setting your event marketing goal, calculate the budget for the event. No matter how big or small your event is you need to be aware of the budget so that everything goes smooth and the way you want it to be.
Check if your goal and the budget are properly set considering the ROI. If not then make changes accordingly.
3. Make your event website
Having a website that is dedicated to the event is very critical. Create a dynamic website so that the attendees can easily register and you can even look at the insights to better understand the type of traffic you are getting on your site.
A website helps you to provide information to your attendees like time, date, venue and some kind of call to action.
4. Select a proper venue and set an attractive theme for the event
Proper location of the event is very important so that more attendees come to your event. Insights like customers demographics will help you to understand and plan where to organize the events.
Also, giving a strong look and feel to the event will help create a flawless experience.
5. Create email campaigns for your event
Now that all has been set, it’s time to promote your event. Email marketing is one of the most important parts of all event marketing plans. But keep in mind that you should not overdo it.
A great event email marketing campaign will ensure you get a relevant and dedicated audience for your event.
6. Reach out to sponsors
One most of the most difficult task in the event marketing process is to secure sponsorship especially if you are a new brand. Try to reach out to potential sponsors as early as possible with an attractive sponsorship package.
7. Create social media campaigns
Social media is the best free promotion tool out there. Before starting the promotion, analyze which platform your customer uses the most.
This way you will be able to focus on those platforms only which will help you save both effort and money. You can also try paid promotion which will help your campaign to reach out to large audiences.
Let us now look at the importance of event marketing to understand why more and more businesses are investing in it.
Importance of Event Marketing
Event marketing is a great way to increase your engagement with customers and also to increase the trust factor. Having loyal customers is the key to success.
Every brand should know the importance of event marketing as human interaction has much more impact than any online media. Here are the major advantages of event marketing.
1. Increase sales
The ultimate goal of every business is to increase its profits. And to achieve that, you have to increase sales.
Event is a great way to establish relationships and having a team of talented staffs will allow you to gain customers attention leading to increase in sales.
2. Lead generation
You can easily gain quality leads by giving your customers a unique experience that your customers will remember. Event marketing is one of the best ways to increase your lead conversions.
3. Boost brand awareness
One of the most important advantages of event marketing is that it is one of the easiest ways to increase brand awareness. It has the opportunity to educate and engage with both the existing customers as well as new customers.
An attractive event can attract catch the attention of other people which will benefit you later.
4. Enhance relationship with customers
Events allow you to engage face to face with your customers. This way your customers can have a great experience with all of your products which can have an everlasting impression.
Studies have shown that more customers tend to buy the product after experiencing it for real.
5. Real feedback from customers
Another importance of event marketing is getting feedback from your loyal customers. Information that you can get from face to face interactions with your customers is very much essential for knowing who your ideal customers are and what they are looking for.
It helps you to create better buyer personas. The insights and real feedback can tremendously help you to improve your products.
6. Promoting new products to live audiences
Events are the best time to introduce your new product in front of the audience and also to promote the existing products. You can show them live demos which can grab your customer’s attention.
7. Make valuable new connections
One of the major advantages of event marketing is that you will be able to make new connections. You can even find a sponsor or partner for your business. Make sure that you deliver an excellent experience to everyone coming to your event.
8. Boost social media engagements
Last but not the least, an advantage of event marketing is that it can help you boost your social media engagements. Running a contest can be a great way to let people know about your upcoming event.
Sharing stories, post, pictures and live streaming will create the hype that you need.
So now that you understand the importance of marketing your event, it’s time to prepare your event marketing campaign. Socinova’s event marketing services in Pune can help you become the brand that everyone is talking about. Get in touch with us today!