Digital marketing is evolving at a fast pace and so many start-ups and new companies are now looking for digital marketing candidates. Due to the boom in digital marketing, there are so many employment opportunities popping up.
Companies who are in this arena are looking for talented employees who know how to get the job done right.
But digital marketing recruitment is not an easy task. Lots of companies face difficulty in finding the right fit for the job. That’s where our digital marketing recruitment services come into the picture.
At Socinova, we find the best talent for your company with our years of experience in this industry. Whether you are looking for freelancers or full-time digital marketing employees, we have got you covered.
We are expert in sourcing proficient employees for digital marketing jobs. We spend time researching and understanding your business as every company has a different expectation.
Our digital marketing recruitment services in Pune are widely trusted and we have a unique content strategy to attract talent from every corner.
Let us discuss the digital recruiting strategies that we use to find the best fit for your needs.
Recruitment Strategy Plan
Every business needs effective employees to maximise company growth. So having the right employees is crucial for your business.
Our recruitment strategy plan is designed in such a way that it attracts the right candidates to apply in your company. Here are some of our digital recruiting strategies.
1. Employer branding
The process of recruitment has changed over the years. The current market is a candidate-driven market which means you don’t get to pick the talent.
Most of the job seekers will research your company before applying so it’s important to create an attractive employer brand.
2. Making the application process easy
The number of candidates that you can get largely depends upon the application process. There is high percentage of drops off when having a tedious and long application form.
So it is important to make sure that your application asks only relevant questions. Having a seamless process will attract more qualified candidates as it will help you stand out from the crowd.
3. Improving the candidate experience
The next digital recruitment strategy plan is to provide a good experience to the candidates during the entire process as it will leave a positive impression of your company.
Studies have shown that candidates having a positive experience are more likely to refer to others and also promote your company by telling others about the experience.
4. Employee referrals
Employee referrals have multiple benefits like it is less time consuming, minimises cost, provides better talent and much more. It is one of the best hiring tools and the quality of employees that you get is higher than average.
5. Inbound recruiting
Inbound recruiting is one of the most used digital recruiting strategies where you try to attract the candidates actively rather than reaching out to the candidates.
6. Using social media for recruiting
The power of social media is so much that it is now the most useful recruiting tool out there. Not only you can increase your brand awareness but also use it to build a relationship with the potential candidates.
The first step is to understand where your potential employees are present. It may be LinkedIn or Twitter or any other platform. Then create job postings on those platforms and update them frequently.
7. Structured interviews
A systematic interview approach will allow you to have a better comparison of candidates. Most of the companies follow this approach as this interview format is considered as an effective way to test candidate’s performance.
Candidates are being judged on their skills, so they feel confident as they know that every candidate has equal opportunity.
Why is forming a recruitment strategy plan important?
It is important to have the right people working for your company. It boosts up the productivity and allows you to achieve the targets efficiently.
So recruiting the right digital marketing candidates is important for your digital marketing success especially if you are a new brand and want to grow. To do so, a perfect digital marketing recruitment services plan is needed.
Companies that fail to plan digital recruiting strategies can miss out lots of opportunities.
Recruitment Advertising Strategy and Methods
1. Your company’s website
Most of the companies use their website to post information on job openings and it is one of the most effective and easy recruitment strategy.
You can create a careers page where you can list all the job openings. Use a creative combination of colours and graphics to attract candidates and try to provide them with a seamless application fill-up process.
You can link this page on other online platforms like social media and other job boards.
2. Job boards
Another effective digital marketing recruitment strategy is using job boards. Career sites are really helpful in providing a list of job opportunities. They generally have some amazing features like choosing the categories or specifying the local area.
This is why candidates mostly use job boards to find jobs that they are interested in. You can post a job by filling some basic information like job title, requirements, contact information, etc. and include the link to your career page.
Some popular job boards are Indeed, Glassdoor, LinkedIn, Google for Jobs, Monster, etc.
3. Social media
Advertising on social media is one of the most powerful and low-cost recruitment advertising strategy. Social media networks like LinkedIn is very beneficial when it comes to the job posting.
You can reach out to thousands of talented candidates with online resumes and CVs. Some platforms have a feature like paid promotion which can significantly boost your reach.
These days most people use mobile phones to search for jobs so social media can help you get potential employees.
4. Talent pools
A talent pool is a database where recruiters keep information of all their top candidates. It is a collection of not only your current candidates but also your potential future job candidates.
5. Local newspapers
Advertising in local newspapers is still the most popular digital marketing recruitment strategy. Many candidates look for job opportunities in the newspaper. It can attract a lot of local talents for your company.
If you can’t invest time and effort with all those recruiting processes, don’t worry, we have got you covered. Let us help you find the right fit for your organisation with the right mix of tactics and knowledge. Our digital marketing recruitment services in Pune are here to help you!